In a marketing environment defined by overwhelming clutter and reduced response rates, how do you convince customers that you even know who they are, much less care about their needs? More and more, loyalty must be won through in-depth, one-to-one relevance and personalization - through both; online and offline communications.
As every marketer knows, thank you is one of those magic phrases. Unfortunately, the auto-response thank you sent out these days is so automatic, it tends to be taken for granted. Too many marketers try to say thank you through an email confirmation. Is this an appropriate thank you for a valued customer? As consumers ourselves, we think not.
The answer is simple: when customers feel you care about them, they care about you. Industry studies show that consumers open up to marketing messages that connect with their distinct mind set, but shut down to those messages that fail to empathize with their interests. In other words, empathy promotes loyalty.
Integrato's Real-Time Trigger Solutions, or Autogration, enables you to follow up a sale or prospect with a next day thank you card of superior print quality; which includes relevant, personalized and variable messaging, imagery, content and offer. Send a single card or a million of them. Customize them by persona, transaction and/or behavior. Suddenly, your thank you is not just another throw-away email cluttering someone's in-box. Instead it has real impact and significance for your customer. And they'll appreciate you that much more.