A Global Fortune 100 Pharmaceutical Company
Problem: With the increasing number of pharmaceutical industry representatives competing for a physician's time and attention, the need arose to enhance the effectiveness and quality of their existing event invitations.
Objective: The primary objective was to increase attendance at medical education events. However, it was also imperative that we increase the representatives' time spent in the field with physicians, by reducing the time previously used to create, order, print and mail invitations.
Solution: AmazingMail developed an internal web-based direct mail solution to empower the pharmaceutical sales representatives to generate invitations, reminders and thank you cards for medical events going on daily throughout the country. This enables representatives to order any quantity of personalized invitations, from anywhere they can access the internet, including from their wireless tablets while working in the field.
The flexibility and simplicity of the ordering process, combined with AmazingMail's ability to print and mail superior quality invitations the next business day, have helped make this program an amazing success.
Automated Thank You Cards
Problem: Mercedes-Benz of Westwood wanted to develop a best-in-class prospect appreciation program that would automatically generate an individualized thank you card for each potential car buyer that stopped into the dealership in person or visited their website.
The technology to print personalized thank you cards with the customer's name and address has been available for years, but Mercedes-Benz of Westwood wanted to take their program to the next level by providing follow-up mailings that were both personalized AND relevant to the customer's planned purchase. Specifically, they wanted to include a photo and contact information of the sales person that assisted them on their visit, a photo of the sales manager, a special offer or promotion coupon, and a photo of the exact make and model of the car they are interested in buying.
In addition to containing personalized information and images, the cards must be printed and mailed to customer the very next day, while the visit to the dealership or website is still fresh in the buyer's mind. This meant the solution must allow for production of any number of cards on a daily basis, not batch printing weeks, or even a month later, like many dealers do.
Objective: To provide amazing customer service through automated thank you cards that address each potential car buyers' specific interests and needs.
Solution: Integrato's autograted solution was implemented to facilitate the automation of the program. Every evening, Mercedes-Benz of Westwood transmits buyer profile data to the Integrato Campaign Control Center. Integrato's solution automatically processes the data, and merges it with the direct mail resources (print templates, images, graphics and text) stored in the system, to dynamically create and print a unique post card for each car buyer based on their individual profile and purchase plans.
The system provides both the flexibility and dynamic processing capabilities needed to produce the cards with no manual data input or system manipulation. All possible combinations of car models, sales people and coupons are automatically and dynamically selected and compiled to create each personalized thank you card. The system is also capable of selecting photos of the exact color of the car the buyer is interested in buying. A super efficient process supported by a U.S patent, ensures that Mercedes-Benz of Westwood's postcards are produced and in the mail system the very next day.
Bonus: This client was particularly pleased with the relevancy added to the program. Autogration is scaleable in its ability to drop one or one million pieces with no adjustment in effort, cost or efficiency, allowing for communication in real time versus the limitations of batching their communications as they had done in the past.
The Welcome Bonus Program
Problem: The Welcome Bonus Program is a rewards program that allows participating food service manufacturers to provide purchase incentives in order to increase product line sales. Program participants collect rewards stickers from packages of foods they purchase from the participating vendors. Participants then enter and/or scan the reward codes into the program website to validate and track their participation. Then, when sufficient points are accrued, the member is mailed an award postcard with the logos of vendors from whom they specifically purchased products from, along with corresponding reward codes, enabling them to redeem points for prizes.
Objective: To track participants' earned program points and print individualized award postcards with an automated solution that is simple, accurate, efficient and seamless.
Solution: Integrato's autograted solution was implemented to facilitate the dynamic generation of the award postcards. Each week, participant information is automatically transferred to the Integrato Campaign Control Center. Here, the solution automatically processes the data and merges it with all of the direct mail resources (print templates, graphics, logos, images and text) stored in Integrato's content management solution. Then, the system automatically and dynamically creates and prints a unique award postcard for each and every participant, based on their profile and purchase history.
The system provides both the flexibility and dynamic processing capabilities needed to produce the cards with no manual data input or system manipulation. All possible combinations of logos, awards, coupons and co-partner promotions are automatically selected and compiled to create each personalized and relevant communication.
Moreover, if the number of applicable elements exceeds the space available on a standard sized postcard, for an individual recipient/participant, the system automatically produces a larger postcard for that particular participant/recipient. A super efficient process supported by the only patented print configuration engine in the industry, ensures the messaging ( in this case 1 to 1 dynamic postcards) are inserted into the mail stream the next business day.
Integrato's capabilities to immediately and dynamically print and mail personalized and relevant program postcards has to ensure the success of the Welcome Bonus Foodservice Rewards Program. Integrato's solutions are revolutionary in their ability to automatically and dynamically scale the printing and mailing of 1 piece, or 1 million pieces - With no adjustment in effort, costs or efficiency - Providing personalized communications in near-real time.
